So how do you know if the product you’re currently selling or developing is great… and easy to sell?

[EmmaDear]

The Secret Behind Great Salesmanship
by Barry A. Densa

The truth is less flamboyant, and far more reasonable.

So how do you know if the product you’re currently selling or developing is great… and easy to sell?



Your Product Must Have These 5 Essential Character Traits

1. It must solve a problem.

If it doesn’t fix, mend or alleviate a nagging pain, problem, condition or situation—why would people want it, much less buy it? There must be a strong, recognizable and somewhat measurable or appreciable benefit to owning and using your product.

2. It must have mass appeal.

You may have invented the best mousetrap ever, but if only one in ten million homes has a mouse problem… you’re not going to sell a heck of a lot of mouse traps. Sure, you can sell just a few at a ridiculously high price-point? But a mouse-trap priced at $50,000… how easy of a sale will that be?

3. It must be unique.

If it’s the first or only one of its kind—that’s a homerun! If it’s not, then it should at least be different and beneficial in a way that isn’t currently offered. A rose by any other name is still a rose—but a rose that never loses its petals, now that would be unique.

4. It must offer instant gratification.

If it’ll only be of use next spring, why buy it today? People don’t want to buy seeds. They want the fully grown tree, planted and providing shade now. We’re an impatient nation of consumers. We don’t want the fishing pole—we want the fish fresh, filleted, seasoned and served.

5. It must be demonstrable.

It’s a law of nature: seeing is believing. The customer must see with their own eyes how easily, quickly, and effectively your product does what it does. Though people will often say they can’t trust their eyes—they always do.